Laserlamp

PROJECT: Laserlamp

CLIENT: Blaze

INTRODUCED: 2017

We were recently asked by Blaze to help support their product design team with developing a new front laser lamp.

Launched at Eurobike 2017, the lamp combines the innovation of the projected Laserlight technology with a refined visual direction for the brand.

Design Director Dan Barnes: ''Our mission is to truly revolutionise urban cycling, and we have an ambition to spread our proprietary and game-changing technology to the widest audience.''

''We totally re-invented the dynamo light, took a product that hasn't seen significant innovation for decades and gave it a huge upgrade. Our inspiration came from the sheer convenience that bike share fleets offer their users. There's a simplicity to the way we have executed this, as the Blaze Laserlamp is waterproof, city-proof, hands-off and truly built to endure.''

​www.blaze.cc